When you're pursuing the prospects you want to{mosimage} work with, I'll bet at some point you say or write in an email message, "Please check out my site" and then link to it.

Do they actually go to your site?

They may, but I'll bet they are more likely to go if you tell them where exactly to
go or what to do once they get there.

So be more specific and say, or write, "Be sure to check out the testimonials page on my web site here: http://tinyurl.com/he78j

Or, "Here's a sample or case study that is relevant to your situation" (then give the link).

This is one of many marketing techniques you'll learn in the half day workshop in
NYC this Saturday, June 17th: Pricing and Marketing Workshop. It's open to designers and
copywriters and we have a few spaces left, so sign up today.